Foot Locker x Amar’e Stoudemire

The NBA lockout was in full effect. Players were engaging with fans in creative ways. Amar’e Stoudemire was releasing a new shoe, and sought publicity for it. I needed to create an event to benefit Amar’e and Foot Locker. I set up an in-store appearance inviting media and VIP members to attend. I had Amar’e “apply” for a job as a “Striper”, with a Manager interviewing him. As a Striper, Amar’e answered questions from VIP members about his new shoe, took pictures and signed autographs. Amar’e also interviewed with media. Video of the event was posted to the Foot Locker YouTube channel and quickly went viral.