About

Lover Of Good Strategy, Driving Results, And Winning

I am an accomplished Marketer with verifiable track record of growing revenues, profits, and marketshare through creative and engaging strategies. When I am not running half marathons or helping the underserved community through my non-profit organization Honor Humanity, you can find me at Trader Joe's.

Talents

Brand Strategy

Over 15 years experience developing engaging strategies for brands of all sizes, from start-ups to multi-national companies in a variety of industries.

Digital Marketing

10 years experience creating engaging content, social media strategies, and building online platforms to drive revenue, while keeping a finger on the digital pulse of the consumer.

Product Marketing

6 years experience launching products, developing go-to-market strategies, collaborating with Development teams to manage roadmaps, and working with Enablement to equip Sales teams with winning collateral.

Data Analysis

Develop data-driven insights, build business cases and develop the Key Performance Indicators to measure program success.

Thought Leadership

Able to fully immerse into an industry to not only understand the inner workings of a business, but also knowing the audiences and competitors.

Technology Whisperer

Compulsive first-adopter with the ability to translate complex technology into simple talking points for easy consumption.

Experience

RoomIt by CWT

2018 -

Develop and manage a portfolio of B2B SaaS products generating $324M annual revenue.

Honor Humanity Inc.

2017 -

Launched a non-profit organization creating programs to support underserved communities throughout the United States.

Amex GBT

2014 - 2017

Developed revenue driving products, manage strategic partner relationships, generating $143M annual revenue.

Paint Nite NYC

2012 - 2014

Developed and grow all aspects of a live events startup from conception to launch, generating $3M annual revenue.

Foot Locker Inc.

2011 - 2012

Managed Foot Locker Unlocked digital platforms to increase brand awareness, engagement generating $500,000 in sales.

UN Millennium Plaza Hotel

2009 - 2011

Created digital marketing strategies and built viable and successful long-term programs generating $400,000 in revenue.

Nike Inc.

2000 - 2008

Strategized with Nike Basketball reaching target consumers through experiential engagement programs.

Meet Jason

Jason Wallace

Founder