Over 15 years experience developing engaging strategies for brands of all sizes, from start-ups to multi-national companies in a variety of industries.
10 years experience creating engaging content, social media strategies, and building online platforms to drive revenue, while keeping a finger on the digital pulse of the consumer.
6 years experience launching products, developing go-to-market strategies, collaborating with Development teams to manage roadmaps, and working with Enablement to equip Sales teams with winning collateral.
Develop data-driven insights, build business cases and develop the Key Performance Indicators to measure program success.
Able to fully immerse into an industry to not only understand the inner workings of a business, but also knowing the audiences and competitors.
Compulsive first-adopter with the ability to translate complex technology into simple talking points for easy consumption.
RoomIt by CWT
2018 -
Develop and manage a portfolio of B2B SaaS products generating $324M annual revenue.
Honor Humanity Inc.
2017 -
Launched a non-profit organization creating programs to support underserved communities throughout the United States.
Amex GBT
2014 - 2017
Developed revenue driving products, manage strategic partner relationships, generating $143M annual revenue.
Paint Nite NYC
2012 - 2014
Developed and grow all aspects of a live events startup from conception to launch, generating $3M annual revenue.
Foot Locker Inc.
2011 - 2012
Managed Foot Locker Unlocked digital platforms to increase brand awareness, engagement generating $500,000 in sales.
UN Millennium Plaza Hotel
2009 - 2011
Created digital marketing strategies and built viable and successful long-term programs generating $400,000 in revenue.
Nike Inc.
2000 - 2008
Strategized with Nike Basketball reaching target consumers through experiential engagement programs.
Founder