Footaction Spike Lee Son of Spizike Launch

Jordan Brand was set to release a new sneaker for Spike Lee called Son of Spike. I was tasked with creating an integrated activation in conjunction with Jordan Brand to give Spike Lee an opportunity to debut his new sneaker in New York. The goal of this  activation was to create an opportunity for Footaction Star Club members to have extraordinary experience, adding value to their membership. I worked with Jordan to have pairs of the shoe available for an early the event. These shoes were purchased by the Star Club members and autographed by Spike. I also secured a Q&A session which gave the fans an engagement opportunity.