Foot Locker Kicksmas Preview Event

The relationship with sneaker Bloggers/Influencers suffered over time. Renewed interest to re-engage this key community. I was tasked with developing an outreach strategy to integrate with Kicksmas holiday activation which would also serve as a means to re-engage the Bloggers. The goal was to establish Foot Locker as the source of official sneaker content. I held an event for the Bloggers/Influencers where they could view upcoming holiday releases, speak with Buyers to learn details, and receive flash drives with images of Black Friday releases. Followed up with Bloggers/Influencers thru holiday period providing more images and product/gift cards for fan giveaways and product information on holiday releases.