Foot Locker x Mission Court Grip Launch

Mission Athletics sought assistance launching their Court Grip product, which would be sold in Foot Locker retail locations. I was tasked with devising a launch event for Court Grip utilizing Mission Athletics spokesperson Dwyane Wade. Wade met with the media and held a series of interviews speaking about Court Grip and demonstrating its use. Later, an in-store autograph session was held for fans to interact with Wade. I Interviewed Wade for the FL Unlocked site, asking questions about the lockout, winning a title, music, etc. This activation generated a significant amount of content for Foot Locker and their partner Mission Athletics.