RoomIt Client Case Study

RoomIt’s Commercial team was struggling to demonstrate the value of clients utilizing third party content to supplement their hotel program. I was tasked with developing a collateral which would serve as a way to show the benefits of the RoomIt Hotel Program. Partnering with the Marketing Strategy team, we did an analysis of clients utilizing third party hotel content. We then identified a singular client to develop a case study, using a number of proof points to demonstrate the value proposition of RoomIt’s hotel program. I collaborated with the Marketing Communications team to visualize the results of the case study making it easier for the Commercial team to socialize.